At the Adobe Summit 2025, Adobe unveiled groundbreaking advancements in artificial intelligence (AI), aiming to seamlessly integrate creativity with marketing to redefine customer experience orchestration.
A highlight of the summit was the launch of the Adobe Experience Platform (AEP) Agent Orchestrator. This innovative tool enables businesses to build, manage, and orchestrate AI agents across Adobe and third-party ecosystems. These purpose-built AI agents are designed to augment marketing and creative teams, enhancing productivity and enabling personalized customer interactions at scale.
Adobe is also expanding its generative AI platform by integrating commercially safe AI models through Adobe Firefly across various workflows and applications. New capabilities in Adobe GenStudio aim to optimize the content supply chain, addressing bottlenecks in content management and production. This integration ensures that AI-driven content creation is both efficient and aligned with brand standards.
To further enhance AI agent interoperability and drive unified customer experiences, Adobe announced strategic partnerships with major companies, including Microsoft, IBM, and SAP. These collaborations aim to integrate Adobe's AI capabilities more deeply into enterprise workflows, offering businesses a cohesive and efficient approach to customer experience management.
These advancements signify a transformative shift in how businesses approach creativity and marketing. By leveraging AI tools like the AEP Agent Orchestrator and Adobe Firefly, companies can deliver personalized experiences more effectively, streamline content production, and enhance overall customer engagement.
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Adobe's innovations at the Summit 2025 underscore the pivotal role of AI in uniting creativity and marketing, paving the way for a new era of customer experience orchestration.
Sources
news.adobe.com
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