OpenAI has unveiled SearchGPT, a prototype that integrates their advanced AI models with real-time information from the web. The aim is to provide users with timely, accurate answers along with clear, relevant sources. Initially available to a select group of users and publishers, SearchGPT will collect feedback to refine its features. The ultimate goal is to integrate these enhancements into ChatGPT, offering a more intuitive and efficient search experience. One of the core objectives of SearchGPT is to support a thriving ecosystem of publishers and creators. By highlighting high-quality content and clearly attributing sources, the tool aims to enhance the search experience while promoting engagement with trusted publishers. This initiative is not just about improving user experience but also about protecting the interests of journalists and publishers in the digital age. To ensure that SearchGPT aligns with the needs of both users and publishers, OpenAI has established partnerships to gather continuous feedback. A new feature will allow publishers to manage their appearance within SearchGPT, giving them more control over how their content is displayed and linked. This prototype phase also separates its search capabilities from the training of OpenAI’s generative AI models, ensuring that publisher content can be included in search results even if they opt out of AI training.